An
affair to no END.
Anirban
Mitra.
Calcutta, Sunday 24th of August.
Calcutta, Sunday 24th of August.
“Time stays long enough for anyone who
will use it” – Leonardo Da Vinci.
A fine, mechanical wrist watch is
probably one of the most beloved possessions of man – something very ‘human’…as
it runs when you wind it or by the movement of your wrist. It is so very
personal and attached to us…just like a pet. It is not independent like a
battery driven machine…and hence we tend to develop a special bond with it. We
know it is dependant on us J
Imagine, a small, coiled spring which
could unwind itself in few seconds does so in 36 hours by the aid of complex
engineering! In the history of time keeping - from sundials to tourbillon, so
many illustrious brands have graced this supreme and timeless invention of
mankind – our time keepers: The clocks and watches.
For me, and I am sure for many, one particular
brand remains very special in that journey.
WEST END WATCH CO. Swiss made. Since 1886.
With India, the bond is historic. From
Her Majesty’s troups to civilians, it graced generations...
In the recent times, remember Kareena
Kapoor’s old wristwatch in the film '3 idiots'?
It was a West End Watch: a true classic and
one of the best of Swiss horology.
I am sure, for many of us, there's a West
End we possess or at least we know of there is. Don’t we?
I fondly recollect the joy of getting to
see for the first time - my Grandfather's gold cased, full hunting, West End ‘Competition’ pocket watch. It was a
high-end model of that era. The watch was taken out of the bank locker nearly half
a century after his demise. The bold, Roman letters on the superb, enamelled,
sub second dial looked riveting and the watch – regal. In the red velvet case,
it seemed to be a pearl in the shell.
The expert technician delved into the
watch with his eye glass. It was a 23rd January – Indian National Holiday
on account of Netaji’s Birthday. The service
centre was opened, by appointment, exclusively to attend my Grandfather’s watch
so that the work could be done uninterrupted, in quietness and peace. I sat
anxiously as the adventure unfolded…
“This watch was
last serviced in 1954, right?” I was taken aback by
the unexpected deduction.
“Yes,
probably, it was the last time before my Grandfather died in 1958.
I heard my father told me the watch used to be maintained by the famed Abrecht & Co. of British India, but how did you infer?”
I heard my father told me the watch used to be maintained by the famed Abrecht & Co. of British India, but how did you infer?”
What Holmes would
have termed ‘elementary’, came from the technician as:
“Hmm. In almost
microscopic size font, they have inscribed the date on the case inside back.”
The comprehensive servicing was
completed at 9:30 p.m in a neat 4 hours job.
I remained a patient and amazed spectator waiting to see the long awaited continuity of the past in the present.
I remained a patient and amazed spectator waiting to see the long awaited continuity of the past in the present.
And finally that wonderful rhythm
started to play: tick tock, tick tock… The old, gold watch looked and worked
like a showroom piece.
Handsome beyond compare, pristine,
spotless and with an attached gold chain, it came as a gift for the bridegroom from
my Grand Mom’s home!
The recollection makes me excited, whenever I think of the
episode -the unmatched joy of seeing the watch ticking (after 50 years of
rest). It was a moment of truth and a sense of great contentment for me to
place the newly serviced watch before my father. It was a rejuvenation of fond
memories of profound association.
It is about such joy of restoring and
preserving these treasured heirlooms. Of hunting and procuring NOS (new old
stock) models which erratically (and rarely) pop up from old shop attics ; and
then getting the right wrist straps befitting these old world models!
One day, one of my friend (a fellow
watch aficionado) told me:
“Anirban,
great news, that shop, I found has got a stock of vintage, but unused West End
Watches! 1950s Sowar Prima. Daisy
fresh. I got one for myself …people are picking in 2s and 3s…rush, rush !”
Oh, what a discovery!!
And there are so many other lovely
memories and trivia - that’s the essence of the relationship with this great
brand. Each West End Watch that I had
inherited or have bought has some special story and adventure around it. No
wonder, cause the brand epitomises strength and adventure!
Great watches, great moments, great
memories…
The love affair with West End has no end!!
***
(You can check their lovely website and
Facebook page.)
Queen Anne, Sowar / Sowar
Prima, Secundus, Keepsake, Sillidar, Philos, Bijou, Competition, Matchless.
And the relatively lesser
known:
Imperator, Aftab, Dost,
Index, Themis, Mohka Prima, Genteel, Campaign.
***
Queen Anne vintage Trench Watch.
At the beginning of the 20th
century, a model was launched, called the Sowar — the cavalryman —
a tough watch that could be kept in the pocket or worn on the wrist.
It soon came to the attention of the military, and in World War I, tens of thousands of Indian soldiers bought Sowar watches before leaving on campaign.
a tough watch that could be kept in the pocket or worn on the wrist.
It soon came to the attention of the military, and in World War I, tens of thousands of Indian soldiers bought Sowar watches before leaving on campaign.
By 1934 the Sowar was a modern
wristwatch, the first with the Incabloc™ anti-shock system.
Today, after more than a century, the model follows the same concept — robust, clear and functional — with a trustworthy feel and look.
Today, after more than a century, the model follows the same concept — robust, clear and functional — with a trustworthy feel and look.
Silver
Trench Watch with enamelled dial, circa 1930.
In
India, West End watches proved their excellence in their use from the end of
the 19th century by all the staff of the main railway companies, the post and
telegraph offices, the police, the ports and the Indian and British government
administrative services.
The West End Watch
Co. in Dalhousie Square, Calcutta.
From a postcard published by Thacker, Spink & Co.
Photograph by Johnston and Hoffmann, circa 1908.
From a postcard published by Thacker, Spink & Co.
Photograph by Johnston and Hoffmann, circa 1908.